Gerald Bush

Dr. Bush founded Decision Strategies, Inc. in 1993 after serving as VP of R&D and Strategy for Roche Diagnostics where he had responsibility for technology licensing and new venture development in the biotechnology and medical device areas. His consultancy facilitates companies in multiple industries through complex business and legal decision-making in addition to creating innovation strategies for an adaptive approach to dynamic markets. Typical engagements include creation of novel product concepts, development of cost-advantaged operations, modeling complex dynamic systems, optimizing global logistics, redesign and integration of acquisitions, major capital project investments, resolution of labor-management issues and information technology strategies.